Get ready to unlock the potential of the dropshipping business model, where you can start your own store without the need for inventory management or order fulfillment.
With Shopify’s cutting-edge platform, user-friendly interface, and a vast array of tools and resources, you’ll have everything you need to thrive in the competitive e-commerce landscape. Whether you’re a seasoned entrepreneur or just starting out, this guide will provide you with valuable insights, strategies, and step-by-step instructions to help you navigate the world of Shopify dropshipping and achieve your business goals.
The Introduction to Shopify Dropshipping
What is Dropshipping?
Dropshipping is a product fulfillment method where the retailer or store doesn’t physically hold any inventory. When an order comes through, the seller will then place the order through a third-party merchant that holds the stock, which will then ship the order directly to the consumer. As a result, the original seller doesn’t see or handle the product.
Here is a simplified process of what happens when a dropshipping merchant receives an order.
- Customers place an order on the retailer’s Shopify store.
- The merchant receives the money from the customer.
- The merchant forwards the order and shipping information to the supplier.
- The merchant pays the supplier.
- The merchant packages and ships out the order to the customer.
- The merchant keeps the margin between what the customer paid for the product and what the merchant paid the supplier.
What is Shopify?
Shopify has emerged as the frontrunner among multinational e-commerce platforms, revolutionizing the way entrepreneurs establish their online stores. This powerful platform not only enables individuals to launch their own e-commerce websites effortlessly but also facilitates the promotion, sales, and shipment of both physical and digital products. Moreover, Shopify extends its services to encompass retail point-of-sale (POS) software, catering to the needs of offline shops as well.
The most compelling reason why store owners from all corners of the world gravitate towards Shopify is its remarkable user-friendliness. Even without a technical background, individuals can easily create online stores and embark on dropshipping ventures from scratch. The platform’s intuitive interface and comprehensive set of tools eliminate the need for extensive technical expertise, ensuring that anyone can kickstart their entrepreneurial journey seamlessly.
Shopify’s allure lies in its ability to level the playing field, making e-commerce accessible to all, regardless of their technical proficiency. With this platform, aspiring entrepreneurs can transform their business ideas into reality, unfettered by the constraints of traditional brick-and-mortar stores. This empowers individuals to harness their creativity and entrepreneurial spirit, driving innovation and economic growth on a global scale.
Apart from its user-friendly interface, Shopify boasts a range of features and functionalities designed to support and propel online businesses. Store owners can tap into a vast selection of customizable templates, allowing them to create visually appealing and personalized storefronts that align with their brand identities. Furthermore, Shopify offers a comprehensive suite of marketing and SEO tools, equipping entrepreneurs with the means to drive traffic, boost conversions, and increase sales.
The appeal of Shopify also lies in its commitment to providing a seamless shopping experience for customers. The platform offers secure payment gateways, ensuring that sensitive customer information remains protected throughout checkout. Moreover, Shopify is optimized for mobile devices, enabling store owners to tap into the growing trend of mobile commerce and cater to the needs of customers on the go.
What is Shopify Dropshipping?
Shopify dropshipping has become an increasingly popular concept, closely intertwined with the Shopify platform itself. To fully grasp what dropshipping is on Shopify, it is important to understand that it involves leveraging the Shopify eCommerce platform to sell physical products while employing the dropshipping method to fulfill customer orders.
The essence of Shopify dropshipping lies in the symbiotic relationship between the store owner, Shopify, and the chosen dropshipping partners. As we mentioned in the former paragraph, entrepreneurs can easily set up their online stores, customize their storefronts, and list an array of physical products through the Shopify platform. When a customer places an order, the store owner transfers the order details to the dropshipper, who then takes responsibility for packaging and shipping the product directly to the customer’s doorstep.
Having zero need to hold inventory or invest in costly infrastructure, Shopify and dropshipping offer entrepreneurs numerous advantages. Firstly, it significantly reduces the upfront costs typically associated with starting a retail business. Without the financial burden of inventory investment or storage space, entrepreneurs can allocate their resources to marketing and customer acquisition, ultimately driving sales and business growth.
Besides the financial benefits it could bring, Shopify dropshipping empowers entrepreneurs with the freedom to focus on core business aspects. By outsourcing fulfillment operations to reliable dropshippers, entrepreneurs can devote their time and energy to marketing strategies, customer engagement, and building their brands. This strategic approach fosters an environment of scalability and efficiency, enabling entrepreneurs to expand their businesses and explore new market segments with ease.
By utilizing the power of Shopify’s user-friendly platform and collaborating with dependable dropshipping partners, entrepreneurs can establish and grow their online stores without the logistical burdens associated with traditional retail. With its inherent flexibility, cost-effectiveness, and scalability, Shopify dropshipping has become a powerful tool for aspiring entrepreneurs looking to navigate the competitive e-commerce market and achieve sustainable success.
Why Choose Shopify to Open Your Online Store for Dropshipping?
In the dropshipping community, Shopify is known as the go-to platform. Currently, Shopify dropshippers make 12.82% of all 6+ million sellers on Shopify. This means that around 770,000 dropshippers are currently using Shopify to host their dropshipping business. This is a staggering number compared to other popular platforms in the likes of Bigcommerce and Woocommerce. Just to give you an example for a head-to-head comparison, Bigcommerce has 1 million active stores, whereas Woocommerce has 3.4 million. Statistically speaking, Shopify is two times more popular for dropshipping than Woocommerce and six times more popular than Bigcommerce.
There are many other reasons why you choose Shopify to open your online store for dropshipping. Here are a few:
- User-friendly Interface: Shopify has a user-friendly interface that is easy to navigate, even for those without a lot of technical expertise. This makes it a great option for those who are new to e-commerce.
- Built-in Features: Shopify includes a number of built-in features that are designed to help you run your store efficiently and effectively. This includes features for managing inventory, processing payments, and tracking customer information.
- App Store: Shopify has a large and active app store, which includes a variety of apps and plugins that can help you add additional functionality to your store. For example, you can find apps that help you automate your order fulfillment and many other apps that can help you handle your dropshipping business smoothly.
- Customizable Design: Shopify allows you to customize the design of your store with a wide range of templates and themes. This gives you the ability to create a unique and professional-looking store that reflects your brand.
- Scalable: Shopify is a scalable platform, meaning it can grow with your business. Whether you’re just starting or you’re ready to expand to a larger online store, Shopify can accommodate your needs.
- Good Customer Support: Shopify has a good customer support team, which can help you with any issues or questions you may have about running your store. They also have a vast knowledge base with tutorials and documentation.
- Affordable: Shopify has several pricing plans that are designed to accommodate different business sizes and needs, which is affordable for a start-up business.
- Integration with Analytical Platforms: By integrating your Shopify store with Google Merchant Center, you can tap into a highly motivated audience with strong purchase intent, leading to accelerated sales and rapid results.
- Product Branding: The inclusion of customizable white-label products in Shopify dropshipping stores offers entrepreneurs a profitable chance to build their distinctive brand image and boost sales.
- Zero Selling Limits: The sellers have the freedom to scale their business as much as they desire without any restrictions. Shopify provides the flexibility to accommodate the sellers’ growth ambitions.
How to Dropship on Shopify
If you’re wondering how Shopify dropshipping works, below, we’ll go over it in more detail.
The process for dropshipping on Shopify will greatly depend on the products you sell and the general process you want to follow. However, below, we’ll go over a pretty standard process most beginners follow when starting their dropshipping journey on Shopify. From integrating Shopify Dropshipping Apps, how to set up a shopify store, to how to start dropshipping on Shopify, we have provided the most detailed, step-by-step tips in this completed tutorial.
Step 1: Find a niche or product line
Finding a profitable niche or product line is a crucial step for Shopify sellers, and there are effective strategies to aid in this process. Google Trends and keyword research are valuable tools that can provide insights and guide sellers toward lucrative opportunities. By leveraging Google Trends, sellers can analyze the popularity of specific search queries over time, allowing them to identify emerging trends and potential niches. Furthermore, conducting keyword research helps sellers understand what potential customers are searching for and assess the competition associated with specific keywords. This data-driven approach enables sellers to make informed decisions regarding product selection and market demand. By combining the power of Google Trends and keyword research, Shopify sellers can uncover profitable niches, conduct thorough product research, and position themselves for success in the competitive e-commerce landscape.
Step 2: Define your target customers
Understanding your target audience is crucial for informed decision-making in sales channels, product selection, and brand marketing. Begin by asking key questions: Who benefits the most from your product and what sets it apart? Recognizing your unique selling points enables tailored offerings that meet your audience’s needs. Explore how your products are discovered and by whom to refine marketing strategies and identify effective channels. Researching your target market need not be complex, but a clear understanding of your customers is essential for Shopify dropshipping success.
Step 3: Find a dropshipping supplier
To begin your dropshipping journey, the first step is to find a reliable supplier that not only offers the products you wish to sell but also provides dropshipping services. This means they will handle storage, packaging, and shipping on your behalf. Fortunately, Shopify offers a variety of dropshipping apps that seamlessly integrate with your store, streamlining the entire process from order placement to fulfillment. These apps automatically transmit order details to your chosen third-party supplier, who takes care of fulfilling the order and, if available, provides a tracking number directly to your customer. In this section, we have curated a selection of reputable Shopify dropshipping suppliers, categorized into two groups: those with Shopify app integration and print-on-demand platforms.
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Dropshipping suppliers with app integration:
HyperSKU
With HyperSKU, Shopify sellers gain access to a vast catalog of products across different categories, ensuring a diverse selection to cater to their target market. Whether it’s electronics, fashion, home decor, or other popular niches, HyperSKU offers a seamless integration that allows sellers to effortlessly import product listings and manage inventory directly within their Shopify store.
Features:
- Source products from over 2000+ suppliers across 15 different categories
- Ability to ship to over 72 destinations from around the world
- Can manage multiple eCommerce stores across different platforms from one place
- Worldwide address validation system
- Split & Bundle orders
Pros:
- No subscription fees. Only pay when you make a sale
- No credit card required to start using HyperSKU
- Shipping time only takes between 5 and 12 days
- Quality service with up to 3 dedicated agents
- High control of product quality with access to samples
Cons:
- Emphasize the importance of delivering superior-quality products rather than solely focusing on offering the lowest prices.
Spocket
Spocket is a comprehensive Shopify dropshipping platform that aims to facilitate e-commerce sellers in discovering reliable merchants and selling a wide range of products sourced from suppliers worldwide. It offers an extensive network of suppliers, allowing sellers to access high-quality products from various regions, ensuring a diverse and appealing product catalog for their Shopify stores.
Features:
- Offers a wide selection of products to choose from
- Access to pre-vetted suppliers
- Product customization is possible
- Automated ordering process
Pros:
- Automated ordering process
- Access to pre-vetted suppliers
- Ability to customize products to your liking
Cons:
- Spocket is a paid service
- Limited control over the product sourcing process
- Your store will depend on automation
Modalyst
Modalyst is a versatile platform designed to bridge the gap between retailers and wholesale suppliers, offering a wide range of print-on-demand and dropshipping products. With Modalyst, retailers can effortlessly discover and connect with reputable suppliers from around the world, expanding their product offerings and diversifying their inventory.
Features:
- Access to product management tools
- Access to order management tools
- Automated communication with merchants for order fulfillment
Pros:
- Streamlined order fulfillment process
- Wide selection of products available
Cons:
- Modalyst comes at a cost
- You have limited control over product quality
- You have limited ability to negotiate with suppliers
- Your store will depend on the platform for product sourcing and fulfillment
Trendsi
Trendsi is an innovative platform that serves as a dynamic bridge connecting retailers with a vast network of suppliers specializing in fashion products, including clothing and accessories. With its user-friendly interface and robust features, Trendsi empowers retailers to easily discover and collaborate with reliable suppliers, opening up a world of endless fashion possibilities for their customers.
Features:
- Access to a wide range of different fashion pieces
- Only pay for product costs when you make a sale
- Trendsi will pick, pack, and ship directly to your customer in record time.
Pros:
- Access to over 100,00+ different fashion pieces
- No monthly fees
- Customers can receive their order with your branded invoice
Cons:
- Limited ability to negotiate with suppliers
- For fashion dropshippers only.
DSers
DSers has emerged as a prominent and highly regarded app, offering a plethora of powerful features that cater to the needs of Shopify dropshipping businesses. With its comprehensive and intuitive interface, DSers has garnered recognition for its ability to streamline and optimize the dropshipping process.
Features:
- Simplifies the order fulfillment process by automatically syncing orders from your Shopify store.
- With DSers, you can process multiple orders simultaneously, saving valuable time and effort. This feature is particularly useful for handling high-order volumes during peak seasons.
- Real-time inventory tracking.
Pros:
- Seamlessly integrates with Shopify, simplifying the setup process and allowing for easy synchronization of products, orders, and inventory.
- Bulk order processing feature
- Competitive pricing
- Multi-supplier support
Cons:
- Has a learning curve.
- Limited supplier network
2. Print On Demand Platforms:
Printful
Printful is a versatile and user-friendly dropshipping app that offers a comprehensive range of features for custom product fulfillment. With its extensive product catalog, automated fulfillment process, and high printing quality, Printful is a valuable tool for entrepreneurs looking to create and sell customized products.
Features:
- Extensive product catalog offering a wide array of customizable items
- Simplified process for uploading designs and customizing product options
- Automated fulfillment and shipping process for hassle-free order processing
- High printing quality with high-resolution mockups and samples
Pros:
- Offers a versatile range of customizable products for Shopify stores
- Streamlined fulfillment process eliminates the need for inventory management
- Ensures accurate reproduction of custom designs on each product
- Maintains a professional brand image and ensures customer satisfaction
Cons:
- Slightly higher pricing compared to other suppliers due to quality assurance and printing services
- Shipping times can vary depending on customer location and chosen shipping method
Printify
Printify is a powerful dropshipping app that delivers outstanding customization options and seamless integration. With a wide range of features designed to simplify the print-on-demand process, Printfy has gained popularity among entrepreneurs looking to expand their product offerings and enhance their customer experience.
Features:
- Offers a diverse and extensive catalog of customizable products, including apparel, accessories, home decor, and more.
- Intuitive design interface that allows you to effortlessly upload your artwork, customize product options, and create visually appealing mockups.
- Automated order fulfillment.
Pros:
- Offers scalable solutions, allowing you to expand your product line and handle high order volumes effortlessly.
- Worldwide shipping
- Excellent customer support
Cons:
- The level of customization may be more limited compared to other platforms.
- The pricing for products on Printfy may be slightly higher compared to traditional wholesale suppliers.
Step 4: Create a Shopify account and set up your Shopify store
In the following section, we will guide you through the process of creating a Shopify account and setting up your store, ensuring that you have a solid foundation to showcase and sell your products or services to a global audience.
- Sign up a Shopify account and choose a plan: First, you need to sign up for a Shopify account. Fill out all the necessary information and choose a plan. There are three different plans available, each one priced differently and providing a different set of features.
- Connect the domain: To establish a professional and branded online presence, it’s essential to connect a domain name to your Shopify store. You can either purchase a new domain directly through Shopify or connect an existing domain that you already own. Shopify provides step-by-step instructions to guide you through the domain connection process, ensuring a seamless integration with your store.
- Design your store and customize the setting: After setting up your Shopify account and connecting your domain, customize your store’s design and settings. Choose an appealing theme from Shopify’s options, personalize the layout, colors, fonts, and images to create an attractive storefront. Configure important settings such as shipping, taxes, and store policies for a seamless shopping experience.
- Add products to your store: Then, it’s time for you to start adding the products that you want to sell to your customers. This includes writing product descriptions and uploading the highest quality possible pictures.
- Set up the payment options: Once that is done, the next step is to set up all of the different payment options your customers can use to transact with your business. Since Shopify integrates with several different payment gateways, make sure to choose the one that best works for you and your customers.
- Integrate your Shopify store with apps: Enhance the functionality and capabilities of your Shopify dropshipping store by integrating it with apps from the Shopify App Store. Explore the vast selection of apps available, ranging from marketing and analytics tools to inventory management and customer support solutions. Select apps that align with your business needs and objectives, and follow the integration instructions provided by each app. The integration process varies for each app, but Shopify’s user-friendly interface makes it easy to install and configure apps without technical expertise.
Step 5: Promote your products and your store
To drive traffic and increase sales for your Shopify store, implementing strategic online marketing methods is crucial. Here are several effective techniques that can help you promote your products and boost your store’s visibility:
Paid Ads: Utilize paid advertising platforms such as Google Ads or Facebook Ads to target your ideal audience. By carefully crafting compelling ad campaigns and optimizing them for relevant keywords or demographics, you can drive targeted traffic to your store.
Content Marketing: Create valuable and engaging content related to your products or industry. This can include blog posts, how-to guides, or informative videos. By providing valuable information to your audience, you establish yourself as an authority and attract potential customers.
SEO (Search Engine Optimization): Optimize your website and product pages for search engines. Conduct keyword research to identify relevant terms your target audience is searching for. Incorporate these keywords naturally throughout your content to improve your search engine rankings and attract organic traffic.
Influencer Marketing: Collaborate with influencers in your niche to promote your products. Identify influencers who align with your brand values and have an engaged audience. They can create sponsored content or provide product reviews, effectively reaching a wider audience and generating interest in your store.
Email Marketing: Build an email list and create personalized campaigns to nurture relationships with your customers. Offer exclusive discounts, product updates, and relevant content to keep your subscribers engaged and encourage repeat purchases.
Social Media Marketing: Leverage the power of social media platforms to promote your products and engage with your target audience. Develop a consistent brand presence, share visually appealing content, and interact with your followers. Platforms like Instagram, Facebook, and Pinterest can be particularly effective for showcasing your products visually.
Step 6: Contact the supplier and pay for the service after receiving a customer’s order
Once an order comes through, you will receive the customer’s money, and you will then use the very same money to purchase the product from the supplier – keeping the margin that we mentioned previously.
If you integrated your Shopify store with HyperSKU when you set up your Shopify store, HyperSKU could assist you in syncing your Shopify orders to your HyperSKU dashboard with a few clicks. Then, HyperSKU will fulfill your orders and ship products to your customers.
Step 7: The supplier delivers products
The supplier will then ship out the order directly to the customer’s address. You have no further duties from here unless the customer has a complaint or wishes to return the order.
With all that said, there are some things that you should keep in mind before starting your dropshipping journey on Shopify:
- Always make sure that you choose to work with a reliable and trusted supplier. Your entire reputation will depend on the supplier’s ability to deliver your customer’s order.
- Be completely transparent with your customers from the get-go. Let them know that the product they buy is going to be shipped from the supplier, and if they have ordered multiple items, they may come in separate packages.
- Always stay up to speed with your suppliers’ inventory levels. You don’t want to sell a product only to find out that it has gone out of stock.
Why Dropshipping on Shopify is Right for You?
There are several different reasons why starting dropshipping on Shopify is a great idea for anyone looking to start an eCommerce business.
For one, the start-up costs are minimal, meaning there is an extremely low barrier to entry. All you need to pay to start selling is $29 for the monthly Shopify subscription. Since setting up a Shopify store is extremely easy and straightforward, you don’t need to spend any money on hiring a developer, a designer, or an agency to set up your store. You can do it yourself in just a few hours.
Not only that but there are a ton of Shopify integrations that you can use to make the running of your business more efficient. One such example is HyperSKU – a software you can use to source products, import them to your story, and fulfill orders in just a few clicks. Try it out – there are no subscription fees. You only pay when you make a sale.
FAQ (Frequently Asked Questions)
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Is Shopify Dropshipping Legal?
The process of fulfilling orders through the dropshipping model is completely and entirely legal. Shopify, which is a successful publicly-traded company, even encourages entrepreneurs who want to bootstrap their own businesses without significant capital.
With that said, it’s important to mention that the legality of dropshipping can depend on how you use it. Like any business model, you can use dropshipping ethically and unethically. As long as you don’t falsely advertise, send exactly what your customer has ordered, and follow best practices for running an online business, you will be just fine.
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Is it Free to Dropship on Shopify
No, it is not free to dropship on Shopify. Although Shopify regularly advertises a free 14 or 30-day trial for new users, you will have to pay for a subscription in order to keep your store running. Besides that, you will also pay payment processing fees for every sale made through your store. These fees are based on your subscription plan and range from $25 per month to $399 per month.
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How Much Does it Cost to Open a Shopify Store?
If you’re planning on opening your Shopify store without the help of a professional, then all you need to pay is the Shopify subscription cost, which ranges from $29 to $299 per month, depending on the subscription you want to opt-in for. If you have a larger store and want to move to Shopify, then you can get a custom quote based on your exact needs and requirements.
If you plan on using a paid website design or any paid software, then those will likely cost you some money too. In general, the overall cost of opening up a Shopify store will depend on your needs and requirements as a merchant.
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Is Shopify Dropshipping Profitable?
Like with any business, it depends on what you make of it. There are plenty of successful entrepreneurs that have made tens of millions of dollars using the Shopify dropshipping method, so coming out profitable is definitely possible.
With that being said, if you’re completely new to e-Commerce, in order to come out profitable when dropshipping with Shopify, you will face a steep learning curve. You’ll have to learn all about fulfillment, customer relationship management, taxes, fees, and charges, and a whole lot more.