HyperSKU Fashion Success Story: From Customization Hurdles to 6x Growth & Confident Scaling

About the Brand: SKINTI

SKINTI is a fashion brand that redefines the basics, offering a line of shapewear that is luxurious, elegant, and simple yet impactful. Born from a passion for minimalist fashion, SKINTI’s designs are tailored to flatter the body, providing confidence without sacrificing comfort or style.

The Challenge

While SKINTI’s minimalist, body-hugging shapewear was ready to empower women, getting the branding just right wasn’t as smooth. As production began, unexpected labeling and printing challenges surfaced—putting the brand’s visual identity at risk.

• Unremovable labels: Garments arrived with heat-pressed care labels, including a prominent “Made in XXX” tag—difficult to remove and off-brand for SKINTI’s clean, luxury aesthetic.
• Logo printing complications: The label placement created challenges for adding SKINTI’s logo, risking a final product that didn’t meet their standards.

Finding a solution that preserved product quality while staying true to brand identity was critical, without derailing the launch timeline.

The Solution: HyperSKU Fashion—Flexible Solutions Backed by Manufacturing Expertise

To protect SKINTI’s launch timeline and branding goals, the HyperSKU team explored multiple options—with transparency, speed, and flexibility at the core.

• Custom fabric sourcing
  We first proposed the solution: sourcing fresh fabric directly from the mill to avoid any pre-printed internal labels. However, this option came with high MOQs, extended lead times, and additional cost—making it impractical for the current situation.
• Color-matched overlays for a seamless finish
  To avoid delays and maintain brand integrity, our team collaborated closely with the factory to run multiple print tests on swatches. We developed a dual-layer solution: first applying a base color matched to each garment using professional color cards, then overlaying a clean SKINTI logo on top. This preserved a consistent, polished look across all items without starting from scratch.

Our flexible approach allowed the brand to move forward confidently—without sacrificing aesthetics or speed.

The Result: A Confident Brand with Scalable Growth

Thanks to the fast, flexible, and visually consistent solution, SKINTI successfully launched their shapewear line without delays or compromises in quality.

• Smooth rollout with brand visuals fully intact across all colorways
• Orders up 6x month-over-month after launch
• Customer-ready finish that didn’t require pushing back the timeline or increasing MOQs

This case proved that even with small-batch orders and last-minute hurdles, a thoughtful, color-accurate workaround can deliver big-brand polish—right on tim

Why HyperSKU Fashion?

At HyperSKU, fashion isn’t just a product category—it’s a specialty.

From fabric sourcing and prototyping to OEM/ODM production, we support fashion founders at every stage of their brand journey. Whether you need help building a Fashion Tech Pack from scratch or require small-batch customizations with fast turnaround, our team knows how to balance creative ambition with production realities.

• Expert-led OEM/ODM services to turn your vision into scalable products
• Flexible prototyping & sampling to validate ideas without high upfront costs
• Fashion Tech Pack support to bridge creative concepts and factory execution
• On-demand customization that adapts to small brands and growing demand

With deep industry expertise, reliable manufacturing partners, and an agile product development team, HyperSKU Fashion empowers brands to launch confidently—and scale sustainably.

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